Cats Deserve More: Join the Purr-volution!

An article about My Three Cats and their #CatsDeserveMore campaign. Let’s stand up, speak out, and say it loud: "CATS DESERVE MORE"

Written By My Three Cats

2 min read

My Three Cats is a fellow cat orientated business that very much shares Kitty's Rawr Store values when it comes to feline care.

Who Are My Three Cats?

My Three Cats is a trusted and growing team of experienced cat-sitters based in Warrington, specialising in in-home care for cats while their owners are away, whether for a holiday, business trip, or weekend break. With demand for cattery care increasing, My Three Cats provides a much-needed alternative, ensuring felines stay comfortable in their own homes.

In 2017, My Three Cats was born, inspired by owner Wendy’s own trio of beloved felines - Coco, Ronnie, and Billie. They are the heart of her home and the reason she knew first-hand how important it is for cats to stay in their familiar surroundings. Though the line-up has changed, the name remains, honouring the cats who started it all. Since then more cats have joined and left the family, bringing joy, heartache and everything in between.

My Three Cats has launched the Cats Deserve More campaign to challenge the outdated, dog-dominated pet industry and fight for better representation, products, and respect for our feline companions. Read their article below explaining what this is all about;

Cats Deserve More: Join the Purr-volution!

It’s time to stop treating cats like second-class pets.

- There are over 11 million pet cats in the UK.
- UK cat owners spend over £8 billion a year on their cats.

But walk into any pet shop, and what do you see? A sea of dog products – and a tiny, dusty cat corner shoved down the end.

We’ve had enough.
And if you’re a cat lover, we’re guessing you have too.

What is Cats Deserve More?


It’s a bold, unapologetic campaign to:
- Call out pet shops for ignoring cat owners
- Push for better, healthier, and more varied cat products
- Champion the importance of feline welfare and enrichment
- Celebrate the true value of cats in our lives
- Raise the profile of cats across social media, retail, and public conversation

Why Are We Doing This?

Because we’re tired of being told “Cat owners don’t spend like dog owners.”
It’s simply not true – we spend differently. We’re more likely to shop online, research thoroughly, and choose what’s right for our cats, not just what’s easiest.

But that doesn’t mean we should be overlooked. Our cats deserve:
- More shelf space
- Better food choices
- More enrichment products
- More tailored care options

And frankly, more respect.

How You Can Join the Purr-volution

This is just the beginning. We’re building a community of cat lovers who are ready to shout louder and demand more.

Follow and join the campaign on Facebook:
Join the Cats Deserve More Facebook Group

Check out our TikToks & Reels where we review products, expose dodgy designs, and spotlight brilliant brands who do care about cats.

Tag your cat-loving friends and help us grow the movement.

Let’s Call It What It Is

Cats aren’t a niche. They’re not “just low-maintenance pets.”
They’re cherished companions, family members, emotional support heroes, and yes – total weirdos. And we love them for it.

So let’s stand up, speak out, and say it loud:
CATS DESERVE MORE.

Need further advice?

Try our Advice Page for quick hints to help your furry feline. Or drop us a question via our contact form on the 'Contact Us' page and we will try our best to get you answers.